CASE STUDY: RIGID PACKAGING
Our thermoformed tray solutions offer a range of material options with medium and high-barrier properties. Our custom thermoformed trays prolong freshness, and can be finished with an attractive paperboard sleeve.
HORMEL® MVP™ SNACK KIT // Snacking In the Grocery Aisle
The consumer demand for easy, family-friendly, travel-ready snack options knows no bounds. So it’s not surprising that Hormel wanted to introduce a high-protein snack directed toward children. But with plenty of frozen and refrigerated snack selections already in the mix, Hormel felt the need to go beyond the norm. They decided to introduce the first shelf-stable snack kit to be sold in the grocery aisle.
Produced exclusively for Walmart, we developed packaging to hold the ingredients for an easy-to-assemble protein snack along with a small sweet finish. Since no refrigeration was required, we used high-clarity recycled RPET for this new shelf-stable staple. The packaging offered stand-up capabilities in a variety of depths, plus a concave bottom that allowed for proper product distribution inside the package. Finally, we gave it a low profile that is easily stackable, so busy parents can buy multiples and keep their pantry stocked for snack time. Five varieties provide plenty of grab-n-go options that are literally flying off the shelves.